Ontario regulator warns drivers about website selling fake auto insurance pink slips

Ontario's financial services regulator is warning drivers about a website that sold fake auto insurance pink slips, the proof-of-insurance cards drivers must carry, without providing any actual coverage.

The Financial Services Regulatory Authority of Ontario (FSRA) said the site, definityinsurancecompany.com, is not legitimate and was not licensed to sell insurance in the province.

A borrowed brand name

The site offered the pink slips for a flat fee under the Definity Insurance name. It had no connection to Definity Insurance Company, formerly Economical Insurance, which is a real insurer licensed with FSRA and operates at economical.com.

The website has since been taken down, but FSRA said anyone who bought a pink slip through it may be driving uninsured without knowing it.

"Driving with a fake pink slip could have significant consequences," said Jordan Solway, FSRA's executive vice-president for property and casualty insurance. A driver in a crash without coverage could be held personally liable for damage or injuries, he said, "which might cost you hundreds of thousands of dollars."

What to do

FSRA says anyone who may have bought a pink slip from the site should:

• Report it to police, and online through the federal Report Cybercrime and Fraud system.
• Call the insurer or brokerage named on the pink slip to confirm whether they actually have coverage.

Before buying auto insurance, the regulator suggests checking FSRA's website to confirm an agent or insurer is licensed, and checking the Registered Insurance Brokers of Ontario (RIBO) site for licensed brokers.

"One of our biggest concerns is that consumers may mistakenly think they have legitimate auto insurance coverage," Solway said. Speaking directly with an agent, insurer or broker takes "a couple of minutes," he said.

Source: Financial Services Regulatory Authority of Ontario, "Fake auto insurance website could cost consumers," Nov. 10, 2026.